Future can challenge any kind of business. There are a number of different unpredictable situations with the potential to cause great damage to the company. Managing crises is exhausting both mentally and emotionally. Noone wants to reckon with corporate downfall, although every company is exposed to a certain degree of risk. A crisis management plan is essential to prevent critical situations or identify them early. Crisis planning aims to identify risks and then find ways to mitigate or lessen those risks.